Ready-to-use marketing templates

Click inside a subject, email or caption to edit it. Copy your finished words into your approved marketing tool. To keep a local copy, save this page or print it to PDF. Edits stay in this open page and are not sent anywhere.

Before sending: replace every bracket. Check facts, permissions, prices and dates. Promotional emails need an appropriate consent basis, sender identity, contact details and a working unsubscribe option. Respect suppression lists.

A sale or limited offer

Use only for a real offer. State the current price, dates, inclusions and important conditions. Do not invent a usual price or a countdown.

Subject

[Offer] is available until [date]

Email

Hi [first name],

If you need [customer need], our [product/service] can help you [practical benefit].

Until [date and time], [exact offer and price, with GST treatment]. You get [inclusions]. [Important limits or separate costs].

See the details and choose what suits you: [direct link].

[Name / Business]

Social caption

Need [customer need]? [Product/service] gives you [specific benefit]. [Exact offer, price and GST treatment]. Available until [date/time], subject to [key conditions]. See the details: [link].

Before you send: Keep the offer and deadline identical on the page, email and social post.

A product or service launch

Explain the customer need first. Be precise about what is ready to buy and what the customer receives.

Subject

New: [product] for [customer need]

Email

Hi [first name],

We have introduced [product/service] to help [customer] with [need].

It includes [two or three deliverables]. It is a useful fit if you [situation]. The price is [price and GST treatment], with [important timing/conditions].

Find the full details here: [direct link].

[Name / Business]

Social caption

Introducing [product/service]. Built for [customer] who needs [job done]. You get [key inclusions] for [price and GST treatment]. Find out more: [link].

Before you send: Use one clear photo or example. Label an illustrative mockup so it is not mistaken for finished customer work.

A customer reactivation message

Contact only people you have an appropriate basis to email. Make the message relevant to their previous purchase. Do not add them to a new marketing list automatically.

Subject

Need a hand with [relevant task]?

Email

Hi [first name],

You previously chose [product/service]. If [related need] is on your list, we can help with [relevant offer].

[One useful tip they can use themselves].

If you would like us to do the work, here is what is included: [direct link].

[Name / Business]

Social caption

Already using [product/service]? A useful next step is [practical tip]. If you want help with [related need], you can see [relevant offer] here: [link].

Before you send: Remove the previous-purchase reference if you cannot verify it. Do not imply a personal relationship that does not exist.

A referral request

Ask without pressure. Get permission before sharing a customer name, contact detail or testimonial. If there is an incentive, state its terms clearly.

Subject

Know someone who needs [help]?

Email

Hi [first name],

Thank you for choosing [business] for [verified work].

If you know someone who needs [specific help], you are welcome to pass on this link: [link]. They can see what is included and contact us directly.

There is no obligation. Thanks for your support.

[Name / Business]

Social caption

Know a business that needs [specific help]? Share this post or pass on [link]. They can see what is included and decide whether it is right for them. Thanks for helping a local business get noticed.

Before you send: Let the other person choose to contact you. Do not ask for a friend's private details without their permission.